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Terror Management & Advertising: Fear as a Persuasion Method
Project type
Research Paper
Research Paper
Final research project for JOUR 5350 - Seminar on Social Influence
The recent project, Terror Management & Advertising: Fear as a Persuasion Method, explores the use of fear as a persuasive tool in the advertising industry. The project delves into the idea that fear can be a driving force that prompts individuals to consider their choices and actions, making it a potentially effective method of persuasion.